College Admissions

How Universities Are Tracking Your Behavior

Your university is watching you.  Actually, every university you’re interested in is keeping track of the interactions you have with their emails and website. Called behavioral tracking, the schools collect your interactions and add them to your applicant profile – even if you haven’t yet applied. It might start when an email from a university …

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Five Ways to Demonstrate Interest to Colleges

After researching college after college, you’ve put together a list of universities you’re seriously interested in. But how can you show them that you really care about matriculating to their school?  With applications to highly ranked schools trending upwards, universities want to know that each student is invested before they extend an admissions offer. Through …

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Everything You Need to Know About College Rankings

Each year, I see students make the mistake of choosing which colleges they’ll apply to by referencing a national college ranking list (like U.S. News or Forbes), copy/pasting a few well-recognized names, and calling it a day. While college rankings can be a helpful starting point while exploring options, they tend to exclude or undervalue …

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